The way people discover, evaluate, and purchase products is constantly evolving. With the rise of e-commerce, social media influence, AI-driven recommendations, and personalized experiences, the traditional linear buying journey has transformed into something much more dynamic. Consumers today expect seamless interactions across multiple touchpoints, whether it’s browsing online, engaging with brands on social platforms, or seeking recommendations from influencers and peers. The role of data and AI in predicting customer preferences and tailoring experiences is also becoming more significant.
Are you thinking about this from a business perspective, or just reflecting on how shopping feels different these days.